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Bruce Coward & Associates:
Your Optometrist in

Belleville (613) 968-6560
Trenton (613) 392-6211
Brighton (613) 475-3900

Welcome to the official website for Bruce Coward & Associates, your family resource for optometry services in Belleville, Trenton and Brighton ON. Our skilled, caring team will make you and your loved ones feel thoroughly at home as we provide the preventative care and treatments needed to help all of you enjoy optimal vision for life.




Read our Reviews

Need a Great Optometrist? We've Got Five of Them

You couldn't do better than the five-optometrist team at Bruce Coward & Associates if you're seeking an optometrist who is genuinely passionate about protecting your ocular well being. Dr. Bruce Coward has served area residents since founding our clinic in 1983. Dr. Nathalie Renaud provides optometry services in both English and French. Dr. Jim Tzeng has specialized experience in ocular disease treatment. Dr. Sanyukta Awale lends her extensive knowledge of corneal and retinal care to non-profit organizations serving underprivileged patients in rural India. Dr. Basel Wahib interests includes contact lens, ocular disease therapies and laser surgery consultation and co-management.

A Variety of Eye Care and Optical Services

Bruce Coward & Associates strives to be the only primary eye care clinic your family will ever need. We achieve this goal by providing a full spectrum of eye and vision services, including:

  • Eye examinations - Regular eye examinations help us watch out for any conditions that might be threatening your ocular health, even before you experience symptoms. In addition to examining the front of the under magnification, we can employ pupil dilation to view inside the eye in great detail. Vision testing enables us to identify refractive errors that require correction.
  • Eye disorder/disease diagnosis and treatment - Our eye doctor can diagnose and treat a wide range of eye diseases and disorders. We provide everything from glaucoma medication, conjunctivitis remedies and dry eye treatment to referrals for eye surgery to treat complex retinal conditions.
  • Eyeglasses and frames - You can fill your vision prescription right here at our optometry center. We're proud to provide high-quality optical products such as eyeglasses in a variety of fashionable designer frames.
  • Contact lenses - If you're looking for contact lenses, we've got them. We can provide either standard soft contacts or a variety of specialized lenses for hard-to-fit conditions, depending on your vision and eye health needs.
  • Laser vision assessments - You might be an excellent candidate for laser vision correction. We can assess your ocular condition to determine whether this procedure is right for you, then co-manage your recovery process.

Insurances We Direct Bill

    • Blue Cross
    • CINUP
    • Chamber of Commerce Group
    • Insurance, Desjardins, First Canadian
    • Great West Life
    • Green Shield
    • Industrial Alliance
    • Johnson
    • Manulife Financial
    • Maximum Benefit
    • Sun Life Financial
    • DVA
    • IAF
    • ODSP
    • OHIP
    • Ontario Works
    • Johnston Group Inc

If you do not see your insurance listed above, please contact us as soon as possible to see if we can assist you.

Schedule a Face-to-Face Meeting With Your Eye Doctor

Once you've perused our website to take in our wealth of features and services at Bruce Coward & Associates, make sure you take the logical step by coming face-to-face with any eye doctor at our clinic. Contact our Bellevue, Brighton, or Trenton office to set up an initial visit. We look forward to seeing you!


Office Hours

Belleville Office Hours

Monday - Friday:

8:00 am - 5:30 pm

Saturday, Sunday:

Closed

Trenton Office Hours

Monday - Friday:

8:00 am - 5:30 pm

Saturday, Sunday:

Closed

Brighton Office Hours

Monday - Thursday:

8:30 am - 5:30 pm

Friday - Sunday:

Closed

Meet The Optometrist

  • Dr.
    Bruce Coward
    Optometrist, CEO of Dr. Bruce Coward and Associate
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  • Dr.
    Nathalie Renaud
    Optometrist
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  • Dr.
    Jim Tzeng
    Optometrist
    Read More
  • Dr.
    Sanyukta Awale
    Optometrist
    Read More
  • Dr.
    Basel Wahib
    Optometrist
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Featured Articles

Helpful and Informative Resources

  • Nystagmus

    Nystagmus is a vision condition characterized by repetitive, uncontrolled eye movements. These involuntary eye movements may be side-to-side, up and down, or in a circular pattern, which hinders the eyes’ ability to focus on a steady object. Individuals with nystagmus may hold their heads in unusual ...

    Read More
  • Macular Hole

    The condition known as a macular hole refers to a tiny break in the macula that results in blurry or distorted vision. To fully understand the condition, one must understand eye anatomy. The macula is a spot located in the center of the retina (the back portion of the eye). Located where light comes ...

    Read More
  • How It Helps

    The goal of vision therapy is to treat vision problems that cannot be fully addressed through eyeglasses, contact lenses or surgery. For example, studies show that vision therapy may be beneficial for addressing eyestrain and other issues that can affect a child’s reading abilities. The human brain ...

    Read More
  • How It Works

    Vision therapy, also referred to as vision training, neuro-vision therapy, or vision rehabilitation, is an optometry subspecialty. Vision therapy is prescribed to develop, improve and/or enhance visual function so an individual’s vision system functions more smoothly. Vision therapy can be beneficial ...

    Read More
  • Age-Related Macular Degeneration

    One of the leading causes of vision loss in people who are age 50 or older is age-related macular degeneration (AMD). This common eye condition leads to damage of a small spot near the center of the retina called the macula. The macula provides us with the ability to clearly see objects that are straight ...

    Read More
  • Signs and Symptoms Checklist

    Vision therapy, which is also known as vision training or visual training, is an individualized treatment program that can help identify and correct perceptual-cognitive deficiencies that are impacting visual learning, focus, and concentration. Vision Therapy for Children: Checklist While individuals ...

    Read More
  • Pediatric Ophthlamology

    Ophthalmology addresses the physiology, anatomy and diseases of the eyes. Pediatric ophthalmology focuses on the eyes of children. Pediatric ophthalmologists examine children’s eyes to see if they need corrective lenses or other treatments to improve their vision. Training for Pediatric Ophthalmologists Pediatric ...

    Read More
  • Myopia

    Myopia, or nearsightedness, means that your eyes can see close objects clearly but struggle to see things in the distance. Nearly 30 percent of Americans are nearsighted. This condition usually develops in children and teenagers, up to about the age of 20. A teacher or parent might notice a child squinting ...

    Read More
  • Diabetic Eye Diseases

    Diabetes is a condition that involves high blood sugar (glucose) levels. This can affect many parts of the body, including the eyes. One of the most common diabetic eye diseases is diabetic retinopathy, which is also a leading cause of blindness in American adults. Diabetic Retinopathy Diabetic retinopathy ...

    Read More
  • Presbyopia

    Somewhere around the age of 40, most people’s eyes lose the ability to focus on close-up objects. This condition is called presbyopia. You may start holding reading material farther away, because it is blurry up close. Reading suddenly gives you eyestrain. You might wonder when manufacturers started ...

    Read More

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