Accepting new patients

Schedule an appointment online

Bruce Coward & Associates:
Your Optometrist in

Belleville (613) 968-6560
Trenton (613) 392-6211
Brighton (613) 475-3900

Welcome to the official website for Bruce Coward & Associates, your family resource for optometry services in Belleville, Trenton and Brighton ON. Our skilled, caring team will make you and your loved ones feel thoroughly at home as we provide the preventative care and treatments needed to help all of you enjoy optimal vision for life.

Read our Reviews

Need a Great Optometrist? We've Got Five of Them

You couldn't do better than the five-optometrist team at Bruce Coward & Associates if you're seeking an optometrist who is genuinely passionate about protecting your ocular well being. Dr. Bruce Coward has served area residents since founding our clinic in 1983. Dr. Nathalie Renaud provides optometry services in both English and French. Dr. Jim Tzeng has specialized experience in ocular disease treatment. Dr. Sanyukta Awale lends her extensive knowledge of corneal and retinal care to non-profit organizations serving underprivileged patients in rural India. Dr. Basel Wahib interests includes contact lens, ocular disease therapies and laser surgery consultation and co-management.

A Variety of Eye Care and Optical Services

Bruce Coward & Associates strives to be the only primary eye care clinic your family will ever need. We achieve this goal by providing a full spectrum of eye and vision services, including:

  • Eye examinations - Regular eye examinations help us watch out for any conditions that might be threatening your ocular health, even before you experience symptoms. In addition to examining the front of the under magnification, we can employ pupil dilation to view inside the eye in great detail. Vision testing enables us to identify refractive errors that require correction.
  • Eye disorder/disease diagnosis and treatment - Our eye doctor can diagnose and treat a wide range of eye diseases and disorders. We provide everything from glaucoma medication, conjunctivitis remedies and dry eye treatment to referrals for eye surgery to treat complex retinal conditions.
  • Eyeglasses and frames - You can fill your vision prescription right here at our optometry center. We're proud to provide high-quality optical products such as eyeglasses in a variety of fashionable designer frames.
  • Contact lenses - If you're looking for contact lenses, we've got them. We can provide either standard soft contacts or a variety of specialized lenses for hard-to-fit conditions, depending on your vision and eye health needs.
  • Laser vision assessments - You might be an excellent candidate for laser vision correction. We can assess your ocular condition to determine whether this procedure is right for you, then co-manage your recovery process.

Insurances We Direct Bill

  • Blue Cross
  • Chamber of Commerce Group
  • Insurance, Desjardins, First Canadian
  • Great West Life
  • Green Shield
  • Industrial Alliance
  • Johnson
  • Manulife Financial
  • Maximum Benefit
  • Sun Life Financial
  • DVA
  • IAF
  • ODSP
  • OHIP
  • Ontario Works
  • Johnston Group Inc

If you do not see your insurance listed above, please contact us as soon as possible to see if we can assist you.

Schedule a Face-to-Face Meeting With Your Eye Doctor

Once you've perused our website to take in our wealth of features and services at Bruce Coward & Associates, make sure you take the logical step by coming face-to-face with any eye doctor at our clinic. Contact our Bellevue, Brighton, or Trenton office to set up an initial visit. We look forward to seeing you!

Office Hours

Belleville Office Hours

Monday - Friday:

8:00 am - 5:30 pm

Saturday, Sunday:


Trenton Office Hours

Monday - Friday:

8:00 am - 5:30 pm

Saturday, Sunday:


Brighton Office Hours

Monday - Thursday:

8:30 am - 5:30 pm

Friday - Sunday:


Meet The Optometrist

  • Dr.
    Bruce Coward
    Optometrist, CEO of Dr. Bruce Coward and Associate
    Read More
  • Dr.
    Nathalie Renaud
    Read More
  • Dr.
    Jim Tzeng
    Read More
  • Dr.
    Sanyukta Awale
    Read More
  • Dr.
    Basel Wahib
    Read More

Featured Articles

Helpful and Informative Resources

Newsletter Signup