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Full Service Eye Care

IN TRENTON | BELLEVILLE | BRIGHTON | PICTON

BOOK APPOINTMENT

VIEW OUR LOCATIONS

IN TRENTON | BELLEVILLE | BRIGHTON | PICTON

BOOK APPOINTMENT

VIEW OUR LOCATIONS

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DO YOU KNOW
WHAT’S GOING
ON INSIDE
YOUR EYES?

ASK US
ABOUT THE
OCT SCAN

DO YOU KNOW
WHAT’S GOING
ON INSIDE
YOUR EYES?

ASK US
ABOUT THE
OCT SCAN

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OHIP

OHIP - What’s changing and how can it affect you?

What’s changing and how can it affect you?

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PROGRESSIVE SPECIAL

Buy one pair of progressives, get the frame of the second pair of progressives free*

Buy one pair of progressives,
get the frame of the second pair of progressives free*

* Conditions apply, see staff for details

VISION FOR THE FUTURE

Welcome to Dr. Bruce Coward & Associates, serving 4 locations in Eastern Ontario in Trenton, Belleville, Brighton, and Picton. Our family has been providing high-quality optometric services since 1949, and we show the same dedication to our patients today.

We proudly offer full-scope eye exams and several vision correction options and treatments. Each of our locations is equipped with the latest technology for advanced diagnostics.

Protect your vision for the future with Dr. Coward & Associates. We welcome new patients at all locations.

Learn more

OUR COMPREHENSIVE EYE EXAMS

Our passion for eye care shows through our comprehensive eye exams. We use advanced equipment to evaluate your ocular health, including optical coherence tomography (OCT), pachymetry, and frequency doubling technology (FDT).

Finding the best treatment and vision correction for your eye health fuels our motivation. So, visit us for your next eye exam.

Book AppoinTment

OUR SERVICES

Comprehensive Eye Exams

OCT & Retinal Photography

Direct Billing

Exclusive supplier of

Direct Vision Eyewear

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Browse the Collection

eyeglasses

SUNglasses

FULL SERVICE EYE CARE

Discover how your favourite frames will look on you!

TRY NOW

VIEW OUR BRANDS

Contact Lenses

Ultra®

$56.00

Mediflex® Aquafinity XR

$56.00

Mediflex® Elite 1 Day Multifocal

$134.00

Air Optix® Plus Hydraglyde®

$54.00

Myday® Toric 90 Pack

$150.00

1-Day Acuvue® Moist Multifocal

$67.00

Air Optix® Colors 6 Pack

$89.00

Mediflex® Aquafinity Toric XR

$161.50

Proclear® Toric

$77.00

Biotrue Oneday

$40.00

SHOP NOW

What Our Customers Are Saying

Highly recommend! Everyone was friendly and easy to…

Heather S

Fantastic experience! Was impressed with facility, staff rocks!…

Shawnee M

Dr. Ricky Cheung was patient and thorough, very…

Nancy D

More Reviews

Need a Great Optometrist? We’ve got Seven of Them

The team at Dr. Coward & Associates is genuinely passionate about protecting your ocular well being.

Dr. Bruce Coward has been providing comprehensive and emergency ocular services to the community since 1983.
Dr. Nathalie Renaud provides optometry services in both English and French.
Dr. Jim Tzeng has specialized experience in ocular disease treatment.
Dr. Sanyukta Awale lends her extensive knowledge of corneal and renal care to non-proﬁt organizations serving underprivileged patients in rural India.
Dr. Maria Coward has extensive knowledge of ocular disease and provides low vision services.
Dr. Ricky Cheung is passionate about ocular health and vision therapy.
Dr. WIlliam Ulakovic who has recently relocated to the County after a successful career of providing comprehensive eyecare in Thunder Bay.