when to see an opto new

When to See an Optometrist

When to See an Optometrist at Bruce Coward & Associates Blindness is the most traumatic thing that can happen to anyone. Yet, we tend to take our sight for granted. At Bruce Coward & Associates, we encourage you to schedule for regular checkups to help diagnose problems early and get treatment. Typically, you need to…

pink eye 1 new

Pink Eye Treatment

Pink Eye Treatment at Our Optometrist in Belleville, Trenton, & Brighton Pink eye is one of the most aptly named medical conditions. Generally when you have it, you know it because the whites of your eyes turn pink or red. Technically speaking, any inflammation or infection of the thin, clear covering of the white part…

dry eye new

Dry Eye

Dry Eye Treatment with our Optometrists in Belleville, Trenton, and Brighton Having dry eyes on occasion is fairly common, but when you have dryness and other symptoms frequently, you can experience significant discomfort. At Dr. Bruce Coward & Associates, we offer dry eye treatment for patients in Belleville, Trenton, and Brighton.  Dry Eye Symptoms  Feeling…

eye floatera new

Eye Floaters Diagnosis & Treatment

Understanding the Symptoms, Causes, and Treatments for Eye Floaters Although eye floaters can temporarily appear at any age, their permanent manifestation usually links back to aging. The liquid inside the eyes, or vitreous, tends to thin out over the years, causing the fibers inside to form shadows on the retina. Without care from an optometrist…

lazy eye new

Lazy Eye

Lazy Eye Treatment From Your Brighton, Trenton, and Belleville Optometrists With perfect vision, the eyes and the brain work together as a team. When one eye is doing the majority of the work, the resulting condition is known as amblyopia, or lazy eye. At Bruce Coward & Associates we see a large number of children…

direct billing650 new

Direct Billing

Direct Billing for Eyewear and Vision Services with Your Brighton, Trenton, and Belleville Optometrist Direct insurance billing is a service we provide to our patients who would prefer not to deal with making sure complicated insurance documents reach their vision or medical insurer. Our Brighton staff handles everything involved with insurance billing–follow-ups, email communications and…

child vision new650

Children’s Vision Month

Children’s’ Vision Month at Dr. Bruce Coward & Associates At Dr. Bruce Coward & Associates, our optometry team is celebrating Children’s Vision Month this October! We want to ensure that kids of all ages experience maximize vision and eye health throughout every stage of life. Common Vision Problems Affecting Children Some of the most common…

macula 650

Fundus Retinal Photography

How Your Brighton, Trenton, and Belleville Optometrist Detects Eye Diseases with Fundus Retinal Photography Fundus photography captures images of the back of your eye. Using specialized cameras with tiny microscopes embedded inside these cameras, a doctor of optometry can capture detailed pictures of the macula, optic disc, retina and other eye components. Dilation of the…


Fashion Eyewear

Designer Glasses Offer Creative Choices Eyewear is one of those highly personal accessories that need to be both flattering and functional. Both eyeglasses and sunglasses make a big fashion impact, and the optometry staff at Dr. Bruce D. Coward and Associates work hard to curate their designer eyeglass selection to do just that. Most people…

contct lens new

Contact Lenses

Contact Lenses in Belleville, Trenton and Brighton At Bruce Coward & Associates, we are dedicated to providing patients of all ages with the highest quality eye health and vision care services. While eyeglasses are a great vision correction option for most patients, others may be interested in going frameless at some point. Contact lenses are…

Schedule an